Meet The Team

Ged Brown

Ged is the founder and CEO of Low Season Traveller; the world’s first organisation completely dedicated to the promotion of travel during the off-peak seasons in each destination as a way to alleviate the growing problem of over-tourism.

A passionate advocate of the advantages of tourism, Ged has spent his entire career working at senior director level with leading travel and tourism organisations such as Thomas Cook, MyTravel, Kuoni, Routes and AviaDev. He is dedicated to ensuring that there is a sustainable tourism offering for future generations which protects and nurtures destinations and their cultures. As such, he is frequently called upon to present at several travel industry events throughout the year and regularly writes articles and publications on the industry.

Fiona Greenhalgh

As the Product & Commercial Director of Low Season Traveller, Fiona has always had a deep passion for travel. From the age of 2 Fiona has been travelling around the world, in her early years with her family as she joined her dad on business trips , attending business dinners in luxury hotels to haggling in the local souks over a pair of slippers!

“Having visited over 60 Countries and 6 continents – the more I discover, the more I want to see. ‘Living like a local’ is the best thing about travelling and as a keen cook, I love learning about the local food & wine and immersing myself into the culture of each destination.”

With a wealth of experience in the global travel industry over the past 24 years (with organisations like If Only, Carrier, Shearings and Airtours), I believe it’s time for me to give something back to the industry that I have been privileged to be a part of. I am a strong believer of responsible tourism and sustainable travel, and here at Low Season Traveller, we will give you suggestions, inspirational ideas on where’s best to travel and highlight all the benefits of travelling at ‘non peak’ times.

Chris Flynn

Chris manages the Asia and Pacific Region for Low Season Traveller from our Sydney office and is also the President and CEO of The World Tourism Association for Culture and Heritage.

With more than 30 years experience in international tourism working in countries across four continents, Chris has developed an intimate knowledge of the travel industry and is recognised for his ability to identify future trends that have the potential to influence (Impact) the industry.

A leading specialists in terms of development and strategy, Chris is a regular speaker at high profile international events and provides insights to leading news media channels such as BBC World News Asia Business Report, which boasts a live global audience in excess of 400m.

Dr. David Ermen

Dr. David Ermen is a consultant and speaker, with a focus on destination management, service quality improvement, and sustainability.

During his career he has managed large scale consulting and development projects in Europe, the Middle East, Asia & Oceania. The projects included developing national tourism strategies, tourism training colleges, and quality management systems for hospitality operators.

In addition, David researches, teaches and guest lectures on both service management and destination management related topics at international tourism schools.

In 2017, David was involved in preparing the UNWTO’s “Journey to 2030” report for the International Year of Sustainable Tourism for Development, focusing on the private sector’s contributions to achieving the Sustainable Development Goals.

Recent speaking roles include moderating the Destination Day at the ITB in Berlin and presentations on the management of destinations to avoid overtourism and millennials as sustainable travellers.

Tony Hallwood

Tony brings over 35 years travel and tourism experience to the Low Season Traveller team and he has visited over 60 countries worldwide for work and leisure.

His career has covered senior director roles for major travel companies including SAGA, Cosmos, Airtours and My Travel. Whilst over the last 14 years Tony has been a successful business development director of 2 of the UK’s fastest growing airports, Leeds Bradford and Bristol Airports. Tony’s strengths are building strong partnerships with airlines, tour operators and national tourism partners alongside maximising his extensive PR and media experience to promote a wide range of new destinations, routes and services.

Tony is passionate about the opportunity that travel delivers to broaden the mind alongside delivering a greater understanding of our wonderful and beautiful world. With Tony’s extensive travel industry background he appreciates how increased efforts to promote the opportunities of low season travel need to be undertaken if we are to deliver a more sustainable tourism offering. The ability to deliver increased economic benefits across the world by helping to spread tourism demand throughout the year cannot be underestimated and Tony believes that the first step is to provide information and educate travellers more effectively which is where Low Season Traveller will now play an active and central role.

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